April 22, 2023

Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney controversy - and 'is replaced by Budweiser executive'

Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney controversy - and 'is replaced by Budweiser executive'
  • Alissa Heinerscheid, the vice president of marketing for Bud Light, has taken a leave of absence, AdAge reported on Friday
  • Heinerscheid was brought in in June 2022 with a self-declared mission of making the beer less 'fratty', and on April 1 the beer partnered with a trans influencer
  • The Dylan Mulvaney partnership wiped $6 billion off the value of the company: Heinerscheid has been replaced by Budweiser global marketing VP Todd Allen 

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